Serving up an authentic Southern Italian brand
(Overview)
Defining a visual identity for a new restaurant chain as a trusted creative partner.
(Client)
Santi's Southern Italian Bar & Kitchen
(Services)
Design Print Development Signage
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(Challenge)
The Santi’s team came to us with the idea of opening a restaurant, they needed a creative partner to help kickstart their project. With the team's links to Southern Italy, it was important to pay homage and accurately represent their culture.
(Approach)
We set out by exploring Southern Italy's rich graphical and historic typography trends to inform design decisions when conceptualising the brand. We incorporated a rustic and traditional style which would translate across all assets now and into the future.
(Outcome)
Santi’s successfully launched their first restaurant, much loved by the community as an exciting place to get a taste of Authentic Southern Italy cuisine. Following the success of the first restaurant, Santi’s returned to Umber to produce further marketing collateral for a second location.
