Wiring a brand for success
(Overview)
Developing a new brand & updating previous website.
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(Challenge)
Ockelton Electrical came to us with the challenge of refreshing their brand identity and updating their website to reflect the company's growing ambition. The client deals heavily with renewable energy solutions and wanted to incorporate this in the branding going forward.
(Approach)
We started by reimagining the clients existing logo. Through a review process we explored different directions for the company before settling on a final logo which the client loved. The icon we drew up paved the way for the subsequent business cards, van livery and mesh banners. For the website we wanted to present the company as professional, easy to deal with and achieved this with a modern and clean design.
(Outcome)
The new identity, brand assets and website have helped to push the company forward and match their professionalism. With more concise and simplified call to actions, the company is better presented to its potential customers online and offline.
