Animating Designs

(Challenge)

Designs are signage and fleet vehicle livery experts with a long history of innovation.

We had developed the previous incarnation of the Designs website and were delighted to be able to help them with their latest challenge. The client had developed a new sales strategy focused around PPC (Pay Per Click) lead generation and the project was to produce a new website which aligned to this strategy. 

A key requirement was engaging animations throughout the pages to engage users landing on the website and clear structure to get users to the most relevant pages and contact forms as quickly and efficiently as possible. 

(Approach)

Working closely with the clients in-house design team, we produced high quality graphics purpose made for animation. We utilised a new web animations framework - GSAP - which enabled us to produce and layer complex animations throughout the pages effectively. 

(Outcome)

The Designs website, especially on desktop, is an experience brought to life with animation. The core goal of delivering users to the content they wanted quickly has been achieved and we hope the website, in concert with their new PPC strategy will aid in Designs continuing success.