Inspiration through sport

To work with the Active Humber’s Board, Key Partners and Marketing Team to create a brand which reflects 3 distinct areas of work within the organisation whilst delivering a logo with a strong graphical language that can translate across multiple applications.

Active Humber is a charitable company whose purpose is to help people of all ages and backgrounds to improve their health and well-being by taking part in regular physical activity and sport.

At the time of the logo being developed Active Humber were delivering into 3 distinct user groups; Sport, Education and Community. This posed a unique challenge to display the 3 elements working in their own direction but always coming back to source to deliver their core message of 'Making a region where people are proud to participate and see the benefits in a sporting and healthier lifestyle'.

Working closely with the Marketing Manager and the Chief Executive we worked through a consultation process of delivering concepts, challenging ideas and refinement until all parties where happy with the final design.

Umber Creative produced a clean logo set with clear usage guidelines that remained true to the original brief during a process which had seen numerous changes to meet varying the boards demands. The final brand features the 3 key areas of support displayed as arrows, all pointing in their own direction but connecting together to form a strong, unified, hexagonal shape. This was expanded to a host of marketing materials, from display stands, through business cards to brochures. All of which were supported with guidelines suggesting layout, colour and typeface usage.