Serving up an authentic Southern Italian brand

Defining a visual identity for a new restaurant chain as a trusted creative partner.

Client

Santi's Southern Italian Bar & Kitchen

Design

Creating a strong brand identity, printed collateral and signage to give kerb appeal to the restaurant.

Print

Developing menus, vouchers & review cards.

Challenge

The Santi’s team came to us with the idea of opening a restaurant, they needed a creative partner to help kickstart their project. With the team's links to Southern Italy, it was important to pay homage and accurately represent their culture.

Approach

We set out by exploring Southern Italy's rich graphical and historic typography trends to inform design decisions when conceptualising the brand. We incorporated a rustic and traditional style which would translate across all assets now and into the future.

Outcome

Santi’s successfully launched their first restaurant, much loved by the community as an exciting place to get a taste of Authentic Southern Italy cuisine. Following the success of the first restaurant, Santi’s returned to Umber to produce further marketing collateral for a second location.

Santi's Italian logo
Santis Italian Princes Avenue menu
Santis Italian Anlaby menu
Santi's Souther Italian Bar & Kitchen restaurant signage

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