Modernisation of design and functionality of website.
For Entrepreneurs Only
Modernised the design to reflect the breadth of support FEO can offer.
Simplified & automated back end of the website
The FEO website holds a vast amount of information. From downloadable toolkits to individual member profiles, there’s a lot of content that doesn’t just need to be easily accessed, it needs to be easily updated, too.
The FEO team were struggling to keep their existing website updated, battling with multiple plugins and complicated off-the-shelf CMS settings. Visitors to the website were also struggling to find the content that was relevant to them.
They asked if we could build a website that was easier to use (for both them and their users), whilst giving it a fresh new design to illustrate the group’s work across multiple sectors.
As active FEO members, we were well-placed to understand the group’s goals and how the content on the website should be organised.
We used a mixture of our tried and tested techniques to enable the FEO team to control the pages of the website themselves, whilst maintaining a strong and professional visual style.
We also created bespoke content management sections that automated the linking of different types of content. For example, if someone is looking at a programme for start-ups, they’ll also be presented with relevant blog posts, toolkits and events, without any manual curation from the team.
On the home page, several FEO members are presented alongside photographs of their industry. With this design concept we wanted to illustrate the breadth of FEO membership, with the aim of encouraging more local entrepreneurs with businesses of all kinds to get involved.
Our team also gave the design flair with some subtle animation throughout the website, and of course, ensured it works seamlessly across all devices.
The end result is a website that works just as hard as its members to provide relevant, professional information to end users. It is saving the FEO team valuable time by automating the linking of content and helping local entrepreneurs to access the information they need easily.
Umber Creative were extremely helpful throughout the whole website building process, no ask was too much and they had an abundance of ideas on how to maximise the features we needed. We’ve had nothing but positive feedback from our board and members using the new website. Can’t recommend them enough.