Working with 20 separate clients on one project is never going to be easy, but having worked with many of them on previous projects, we knew some friendly faces! Our Creative Director, Kevin, was the lead on the account and liaised with everyone to establish a name and define design ideas. It was decided the new partnership needed a positive and empowering identity, full of life and energy to reflect the hard work the volunteers do every day.
The branding kit is filled with simple design shapes that are present throughout the website. The Time2Volunteer logo was constructed by modifying letter shapes and utilises vivid colours to connect shape and line with the wider brand devices.
Tech-wise, we had to ensure the website could be plugged into third party software BeCollective, a volunteer management system that allows organisations to manage and collate volunteer data. The website had to be easy to use by both volunteers and organisations, as it is essentially placing the local volunteer sector under one roof.