Bringing a taste of Sicily to the streets of Hull
(Overview)
Norma brings authentic Sicilian flavours to Hull's Paragon Arcade. We produced the logo, brand identity, and both daytime and evening menus to help bring the concept to life.
(Client)
Norma Sicilian Pasta Kitchen
(Services)
Design Print
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(Challenge)
Having worked with the team behind Santi's to establish their brand identity across two successful restaurant locations, we were delighted when they returned to us with an exciting new venture.
Norma Sicilian Pasta Kitchen required a brand identity that could do justice to its Sicilian heritage while feeling at home in a modern, fast-casual setting. The challenge was to create something that balanced warmth and authenticity with the practical demands of a kitchen operating across two distinct services, a relaxed daytime offer and a more atmospheric evening dining experience.
(Approach)
We began by developing a logo and visual identity rooted in the character of Sicily itself, rich, sun-soaked, and full of personality. The identity draws on the warmth of Southern Italian culture while remaining clean and considered enough to work across a range of touchpoints.
With the brand foundations in place, we turned our attention to the menus. Rather than a single one-size-fits-all design, we created two distinct experiences: a daytime menu with a rustic, more casual feel, and an evening menu with a richer, more refined aesthetic suited to a slower, more indulgent dining occasion. Both stay true to the overall brand while clearly signalling a shift in mood.
(Outcome)
Norma launched with a brand identity that feels confident and considered from day one. The logo and visual language give the kitchen a clear and distinctive personality, helping it stand out within the Paragon Arcade and connect with customers before they've even tasted the food.
Since opening, the restaurant has been very well received in the community, quickly establishing itself as a welcome addition to Hull's food scene. The dual-menu approach ensures the brand adapts naturally to the rhythm of the day, and together with the wider identity, gives Norma a strong platform to build on as the business continues to grow.
