challenge
To produce a set of marketing collateral which allows for growth and evolution of the brand, saving onward cost for redesigns with an annually changing product range.
approach
We started working with Carnaby Caravans over 5 years ago and our remit was to help bring the brochure, website and marketing collateral up to date giving a platform that could be used year on year reenforcing a strong brand value that the team and their sales channels could be proud of.
outcome
Using our extensive experience in the Holiday Home and Leisure market place the Umber Creative team worked quickly to establish some time on site, working with their chosen photography partner to art direct the 2013 product photography. We quickly identified that the amazing photography taken was not being treated correctly through re-touching at post production and into print, we knew that making many small changes here would pay dividends later in the production of the marketing collateral.
Working closely with the marketing manager we built a style that carried perfectly online and in print. The 2013 printed catalogue was delivered in a time frame of six weeks from photography being delivered and the website was online the week before the Lawns Caravan Exhibition of the same year, this was an industry first having all outward facing marketing collateral ready to view before this important show.
We have introduced simple but effective standards to Carnaby over our time working with them, ensuring best value through the process of getting collateral ready for a new product cycle. Our relationship has gone from strength to strength since 2013 and we have increased our support to Carnaby Caravans across all of their marketing and through their exhibition seasons.
technologies used
PHP, MySQL, Javascript, HTML, CSS, Sass
key features
client
Carnaby Caravans
branding
Developing a strong brand identity which conveys the quality and history of a well loved holiday home brand.
marketing
Marketing, exhibition, website and digital support.
Print management for litho, digital and exhibition printing
digital
To maintain the brand standard and a mobile first approach to the website development whilst retaining historic details.
