Raising standards to climb higher

Production of a set of marketing collateral which allows for growth and evolution of the brand.

Client

Carnaby Caravans

Design

Developing a strong brand identity which conveys the quality and history of a well loved holiday home brand.

Print

Print management for litho, digital and exhibition printing

Web

To maintain the brand standard and a mobile first approach to the website development whilst retaining historic details.

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Challenge

To produce a set of marketing collateral which allows for growth and evolution of the brand, saving onward cost for redesigns with an annually changing product range.

Approach

We started working with Carnaby Caravans over 5 years ago and our remit was to help bring the brochure, website and marketing collateral up to date giving a platform that could be used year on year reenforcing a strong brand value that the team and their sales channels could be proud of.

Outcome

Using our extensive experience in the Holiday Home and Leisure market place the Umber Creative team worked quickly to establish some time on site, working with their chosen photography partner to art direct the product photography. We quickly identified that the amazing photography taken was not being treated correctly through re-touching at post production and into print, we knew that making many small changes here would pay dividends later in the production of the marketing collateral. Working closely with the marketing manager we built a style that carried perfectly online and in print. We have introduced simple but effective standards to Carnaby over our time working with them, ensuring best value through the process of getting collateral ready for a new product cycle. Our relationship has gone from strength to strength since 2013 and we have increased our support to Carnaby Caravans across all of their marketing and through their exhibition seasons.

Umber Creative have become an integral part of our operation over the last 3 years. They have played their part to help boost the Carnaby brand within sales outlets and their work with us has only had a positive effect; indeed, some of our retail outlets have also utilised the expertise on offer from the company. The work ethic of the entire team is tremendous and tight deadlines are always fulfilled.

Carnaby Caravans, Envoy Holiday Home photography, art direction and digital retouching.