Taking an unloved website to new heights

Love Holiday Homes are an emerging brand in the caravan manufacturing industry, finding their feet with marketing and brand presence. As we had already helped with their print media, when Love needed some help with the direction of their online presence, they came back to Umber for some help and advice. 

Love has a niche range of Holiday Homes and were struggling to position themselves visually and creatively online so we began by working with our partners to facilitate new high quality photography for their luxury holiday home range.

Using high quality photography had an instant impact in bringing the product closer to their target audience. They also helped to improve model layouts to match across all ranges, as well as aligning to existing print styles unifies the outward facing communication. 

We developed a website that uses subtle animation that promotes a luxury feel. The website includes a bespoke content management system (CMS) which allows Love Holiday Homes to control their stockists and create news stories.

The holiday home pages have been designed to include in-depth detail, interactive galleries and helpful feature lists. The client has been delighted with the new direction of the Love Holiday Home marketing collateral.