Developing success for regional property experts
(Overview)
Developing a bespoke and feature-rich website to help upgrade property listings for Scotts Property.
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(Challenge)
Scotts are one of the biggest names in property across the Humber region, with a reputation built over 35 years based on professionalism, honesty and local knowledge. They have expanded well beyond commercial sales into management, valuations and residential and they needed the functionality of their website to keep up with the demands of their constantly diversifying business.
(Approach)
We took the time to understand how the business had grown, and where the gaps were between what Scotts do and what their old site showed. We directed new photography to bring out the warmth and personality of their people. Working in collaboration with the Scotts team we developed a bespoke property Content Management System (CMS) that lets the team create listings on Scotts terms - fast, efficient batch image uploads, virtual tours and a street view. And we added a smarter property filter, making it easier for visitors to find exactly the property they're looking for.
(Outcome)
Scotts now have a website as approachable as their team, one that shows the full picture of a firm. The brighter design keeps everything clients trusted about the brand while making the properties easier to browse and the services easier to understand. Behind the scenes, the new CMS makes listings quicker to create and keep current, so the site stays as current as the business. It's a platform that has been developed to help Scotts to continue to go from strength to strength.
