Cultivating brand values for an experienced agri-electrician
(Overview)
Producing a brand identity and website to match outstanding service in the field.
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(Challenge)
Cookson Electrical Solutions specialises in providing reliable electrical services. They approached us to create a new brand identity and develop a website that reflects their professionalism and their specialism of working within agricultural environments. Our challenge was to ensure Cookson resonates with farmers, agricultural and all businesses seeking dependable electrical solutions and establishing a recognisable brand.
(Approach)
We began by reimagining the client’s existing logo, exploring several creative directions before finalising a design that captured their vision. The new brand guidelines also served as the foundation for the van livery, website, uniforms and stationery. For the website, our goal was to showcase the company as professional and approachable, which we achieved through a modern, clean, and user-friendly design.
(Outcome)
The refreshed identity, van livery, and website have helped elevate Cookson’s brand, reflecting their reliability and professionalism. With clearer, more concise calls to action, the company is now presented more effectively to potential customers.
Thank you Umber Creative for creating our website, it looks great! We are really pleased with it.
